Privacy
Last updated 29 September 2026.
The short version: we use Google Analytics to see which pages people read, but only if you say yes. We don't sell anything about you, and we don't run advertising.
Who we are
The data controller is Verity AI Ltd, 311a Chase Road, Southgate, London N14 6JS, United Kingdom, registered in England and Wales, company number 16116354. Park Up & Walk is an imprint of Verity AI Ltd. Contact: hello@parkupandwalk.com.
What we collect
| What | When | Why | How long |
|---|---|---|---|
| Analytics cookies (Google Analytics 4) | Only after you press Accept on the cookie banner | To see which pages are read, so we know what to improve | Google's standard retention, set to the minimum available |
| Anonymous measurement pings, no cookies | If you press No thanks, or don't choose | Google's consent mode sends a count of page views without setting cookies or identifying you | Aggregated by Google |
| Your email address and message | Only if you email us | To reply | As long as the conversation needs, then deleted |
| Your cookie choice | When you choose | So we don't ask again | Stored in your own browser only |
What we don't do
No advertising cookies. No Facebook pixel. No selling or sharing of data. No profiling.
Who else sees it
The site is hosted by Vercel. Analytics is provided by Google. Each processes data only to provide its service to us.
Changing your mind
Clear this site's data in your browser and the cookie banner will ask again.
Your rights
You can ask for a copy of what we hold, a correction, or deletion. The full list, and how to complain, is on the data rights page.