Park Up & Walk
Guidebooks for people who tour Britain in a motorhome, campervan or caravan and want a good walk from where they park. Written for couples in their fifties and sixties, and anyone else who likes a proper walk and a proper pub.
Positioning
One line: the touring guide that tells you where to park up, the walk from the van, and the pub at the end of it, with every fact checked.
The feeling: a well-organised friend who has already done the homework and doesn't make a fuss about it.
The name
“Park up” is what motorhome owners say when they stop for the night. “Walk” is why they stopped. The name says the whole promise: leave the van, go on foot. We chose it over “Pitch Up” because pitching reads as tents.
Tagline
Park the van. Pull on the boots. We've done the finding.
Alternates: “You bring the van. We've done the finding.” · “Pick a base, not a county.”
Book subtitle pattern: Cornwall: Motorhome, Campervan & Caravan Touring with the Best Walks, Pubs and Stopovers
Logo
The mark is a route line leaving a parked van (the gorse dot) and ending at a waymark flag. Keep clear space around the logo equal to the height of the mark. Never stretch it, recolour the route or set the wordmark in another typeface.
Colour
#1F3B34Headings, dark panels, map text#33424ABody text#F6F1E7Paper and page background#E7DDC9Panels, borders, map land#C6D8D5Map water#7E9467Secondary accent, woodland#E0622BRoute lines and key accents#E9B43BHighlights, base 1 tab#8A5A8CPubs on maps, base 3 tab#2E7C83Campsites on maps, base 2 tab#B23A2ECautions only#9A9A93Icon state: not statedBase tabs, in order: gorse, tealdeep, heather, moss, signal. Colour is never the only signal: every icon and tab also carries a word or number.
Type
Nothing smaller than 8.5 pt, anywhere, including maps. Print fonts are static TrueType only.
Voice and tone
- Practical first. Lead with what the reader needs to decide: where, how far, how hard, dogs or not.
- Warm, not chatty. Short sentences, plain words, British English. A friend who knows, not a brochure.
- Honest about gaps. If a site doesn't say, we say “not stated”. We never guess a facility.
- Specific, with sources. Numbers come from the operator or an official body, with the date we read them.
Do and don't
Do
- Say which vehicle a pitch or stopover accepts
- Print the date every fact was checked
- Give the official walk distance beside our mapped one
- Credit every photograph and the map data
Don't
- Suggest lay-bys or car parks for overnight stays
- Show an AI image as a real named place
- Use em dashes, “hidden gems” or brochure superlatives
- Invent a route, a price or an opening time
Imagery
Natural, believable British light. Named places use real, licensed photographs. Mood images are generated, look like good magazine photography, and are captioned as illustrations. People are capable adults, usually seen from behind, never posed. Vehicles are always on a proper pitch. Maps are always drawn from real data, never generated.